Key questions to ask yourself when creating video for social media with your phone
Updated: Apr 24
There are lots of questions people have when first beginning to create video for social media..
Some of these questions include..
• "Where am I going to post this?"
• "Who's going to watch this?"
• "What is my goal with this video?"
• "Is this video going to help me connect with my audience??
While beginning to create video can be a daunting task, answering 4 questions can go a long way to helping you understand the type of video that is going to work best for what you want to achieve.
Where am I going to post this?
This is a great question to ask yourself before you hit that record button. The most popular places to post your videos include Instagram, Facebook, LinkedIn and Twitter.. and with each of these platforms there are benefits to using landscape or portrait video! Beyond social media, do you plan to use this video for your website also?
When creating video for social media you should think "what device are the majority of viewers going to watch this on?" Chances are the answer to that is mobile.. and in that case filming your video in portrait mode would be the way to go. You will be able to fill more of the viewers screen which in turn will increase the likelihood of them stopping and watching the video on their newsfeed.
Who's going to watch this?
Another important when creating your video content is asking yourself who is going to watch this?
Is this a video that's aimed at other people operating in your profession, is it aimed at your customers and potential customers, is it a video that you want to share with the wider public?
Asking yourself who is going to watch the video helps you to ensure that you get your wording right. If it's for people in your industry then they will be able to understand certain bits of terminology, whereas if it's for the public, customers or potential customers then you want to make the wording and content of your video simple so that anyone can understand exactly what your message is.
What is my goal with this video?
Understanding what you want to achieve with your video, before you record it is another important thing to do. Do you want to engage with your audience, do you want to share some advice or promote an event that you are hosting.
If you decide on your goal before creating your video it will help you decide what you want to say and how you want to deliver your message. It will also help you to understand whether you got the video right in terms of content and platforms that you distributed it on.
Having this information will help you going forward to keep achieving your goals and targets with video content.
Is this video going to help me connect with my audience?
This is an important question to ask yourself whenever you're creating video content.
Video content is perfect for connecting with your audience, you can ask questions, share advice and knowledge as well as open a dialogue with them.
When creating and sharing your video remember to ask yourself, is this video going to make my audience interact with me.
Do you use video currently? Are you starting to find limitations with your phone videos?
Why not contact us! We can provide advice and tips on how to create great video content